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博客來,博客來網路書店:博客來書籍館;Marketing Management: An Asian Perspective 5/e

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http://www.books.com.tw/exep/assp.php/vip--af000027898/exep/prod/booksfile.php?item=0010420851

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http://www.books.com.tw/exep/assp.php/vip--af000027898

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作者：Kotler 出版社：華泰文化 出版日期：2008年10月01日 語言：英文 ISBN：9789810679934 裝訂：平裝

內容簡介

博客來書籍館;Marketing Management: An Asian Perspective 5/e

top Marketing Management: An Asian Perspective, 5/e builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today’s fast-changing marketing environment.Balanced look at international marketing activitieStudents in Asia relate much better when they can recognize brands or company names which are familiar, especially MNCs which operate widely in this region.-40% international companies in a non-Asian context-40% international companies in an Asian context? -20% Asian companies in an Asian context / non-Asian contextEmerging markets and trendsCases on emerging markets and trends so that students are kept up-to-date and informed of up-and-coming markets and trends, e.g. India, Vietnam. Greater focus on technologyWith online marketing becoming increasingly popular, we have included examples to show students how some companies incorporate e-marketing.